By Rhian Wilkinson
Apr 20, 2017 11:59
We caught up with Schuylar Croom of He Is Legend ahead of their upcoming release, âfewâ, out via Spinefarm Records on April 28.
âfewâ is the fifth full length record from the Wilmington, NC four-piece, ambitiously undertaken as an indie-go-go campaign that asked fans to put their money where their mouths were when demanding a new record.
Schuylar explains that crowd-funding wasnât a path taken lightly. When they finished touring ‘Heavy Fruit’ he says there was a moment when they were asking themselves if they were important anymore, and putting themselves out onto that ledge paid off – literally. He Is Legend met an impressive 124% of their funding goal for âfewâ.
“It took a lot of deliberation for us to really make that leap, but I think it was the right move. At the beginning, before you press the button the doubt is there, but once we started seeing the support roll in we were pretty confident that it was going to meet our goal.”
“We didnât know that we were going to go over, and that was just, just…” Schuylar pauses, fumbling for the right words to show his gratitude.
“We were elated, I mean, we knew we had die hard fans, weâve been doing this for a while, but itâs easy to get discouraged when you donât see that day to day. The snowball effect was overwhelming! We were meeting up every day and high-fiving and cheersing every night you know? Like woo! We hit another grand! It was just a good morale boost for us.”
Having that direct interaction with a fan-base, and allowing them to directly impact the creation of a record is a bold move, and one that Schuylar acknowledges as incredibly important to the way the record sounds.
“It was just a way for our fans to speak up and be known, and have their hands on from the beginning of the record to now. It was daunting, and it was interesting – the freedom we got from it, I donât think it was different from any of our other records, but it was in our minds. This outpouring from our fans made it a more important record for us.”
Schuylar says it was hard not to be authentic about making a record in this way.
“Obviously when we release records theyâre for our fans, and for ourselves first. We have to like it to get behind it, if thatâs not there then you donât have good music. But this was almost more of a gift from our fans to us. Thatâs the most amazing thing we could have asked for. We couldnât just wear our hearts on our sleeves anymore. You had to pour yourself into this project because there was a lot at stake. If it wasnât authentic and it wasnât us through and through, if it wasnât personal and we didnât bare all, I think our fans would feel like they had been short-handed, and that was something that we couldnât do”
The record has been misunderstood as having been recorded at a remote snowy cabin in Carrboro, North Carolina during December of 2015. As idyllic as that sounds, the reality is while the band did call the cabin home during the recording, âfewâ was actually tracked in the same studio as âHeavy Fruitâ and âIt Hates Youâ – Warrior Sound, around 25 minutes away.
âThe cabin was just a really nice way to go and get lost. It was a good way to go home after a day of recording and feel that isolation. Light a fire, drink wine and see the stars, things you couldnât do in the city recording. It just gave us all a bit of brotherhood, we could all be in this one spot and talk about what we were doing, or not doing. It was pretty cold so we were keeping the fire going all the time and it was just really nice. You can be in the city recording and really get lost in the nightlife afterwards, and that will change the sound. I think that the isolation we were feeling shows through on this record a lot.”
It was a come and go spot for the band during the writing and recording of âfewâ, they spent time there together, but also alone. Schuylar credits its isolation and as a source of inspiration in the booth.
âVocally, the cabin definitely impacted me, the cabin was where you went to decompress afterwards. I was there alone when I was doing my part so I could really push these limits. The day I started recording was the day after David Bowie died, so I was super bummed out about that. I had been listening to his new record constantly, itâs a two hour drive up to where we were recording and I listened to it all the way there so I was just in an emotional state. Iâm sure that some of that came through somehow, it was just a dark time. It was cold, I was by myself up there, trying to push my emotional limits to get a good performance out of my vocals on the record. I think a lot of that shows through.â
Having been working on âfewâ since December 2015, this record has been a long time coming for a lot of fans, and Schuylar says it has been for him, too.
âWe have it, our friends have heard it, certain people have heard it and want it, and we canât give it to anybody yet. We want our fans to hear it more than anything. Thatâs the strangest thing about it, there was just red-tape involved with us trying to figure out what to do. What comes next? We really sat down and wrote out our budgets for getting the thing made, and then you know, some of the numbers were way higher than we thought, and some of our numbers were dead on. For us it was like okay, now there is what would have been a week of mixing maybe turned into a month of mixing, or like, what would have been finished in a month we had delivered in maybe two months because there was no time limit other than we knew what we had done before and we didnât want to go too far from that.”
“But we were given our own freedom. So when the record was done that was kind of where we were calling in favours to friends, and you canât really rush them! You can rush yourselves, but you canât really rush your friends to do their jobs any differently. And then looking for a worldwide release date, we had to figure that out, we could have just let the record come out and do what itâs gonna do, and hope that word-of-mouth would get going, or we could really go for it. Thatâs kind of where Spinefarm came in, our friends there were like âitâs easy for us, itâs not going to be easy for youâ, so that made the most sense after everything was said and done.â