Twin Atlantic are mid-way through their manic release week schedule, playing live shows every night since the eve of ‘POWER’, but chatting to the band’s bassist, Ross McNae, it appears that, for now at least, adrenaline and excitement are winning over exhaustion.
While the band – which now consists of Sam McTrusty, Craig Kneale and Ross McNae – have continued to appear on festival bills over the past year and a half, it’s been much longer since they’ve toured properly in support of an album and so they have to admit, it feels “good getting back into the swing of it and actually playing the new songs”.
Despite the time they’ve taken off from touring, Twin Atlantic have undeniably grown since the 2016 release of ‘GLA’. Their relentless drive and unwillingness to settle for mediocrity has seen them travel along a steady upwards trajectory that has allowed them to consistently appear on main stages at the country’s biggest festivals and play sold out shows at increasingly bigger venues nationwide. Even with that growth, however, these release weeks ultimately remain the same for them. “For us as fans of music – what it’s always been about for us making music is that connection between somebody that’s not been with you – somebody else – and the music that you make.” These release week shows, then, are the perfect opportunity to get up close and personal with fans and embrace the energy that surrounds a new album and the connections that this new music allows them to forge.
As well as seeing a growth in their fanbase and a huge change in sonic direction with ‘POWER’, a lot has changed both personally for the band and in the music industry as a whole since their 2016 release. They’ve found it’s been “a lot to get [their] head around” but luckily, despite the whirlwind these three Scotsmen have found themselves caught up in, the response to their brave new release, ‘POWER’, has been “totally unanimous” among fans, as those that have shared their opinion through in-store signings or on social media “seem to like it as much as [they] do, so ultimately that’s what it’s all about, isn’t it?”
It’s a response every band wants to hear when putting out an album, but with this release, Twin Atlantic were lucky in that they had more space and time than ever to put ‘POWER’ together, and couldn’t have been more sure of what they were about to unleash on the world. As a result, even before the record was released, the nerves that had come in the lead up to their previous releases “just weren’t there” because they “felt like [they] were really expressing [themselves] honestly and truthfully and weren’t trying to be anybody else”. In that sense, there was less reliance on fan validation with ‘POWER’ because they were simply so comfortable with what they had created.
This comfort came from a number of factors, including a new recording environment and moving away from Red Bull Records. While the band’s longtime label “never made [them] do anything they didn’t want to do”, having to travel to LA to record in previous years meant that it was “really hard not to get swept up in the whole thing” and “hard to get a grasp on who you were in those kind of situations”. This time round, Sam, Craig and Ross were able to stay close to their homes in Glasgow, which allowed them to move at their own pace “surrounded by [their] own life in Glasgow and [their] friends and family” which resulted in an album that was more “genuine” and reflective of their real lives, as the environment was entirely their own.