Not content with starting a new musical revolution around the world with Fever 333, former Letlive. front man Jason Aalon Butler has now announced a new, artist-orientated alternative label, ‘333 Wreckords Crew’.
“When I started this project it was quite literally built upon a foundation of community,” says Butler. “In my mind this community would thrive due to its unique focus on ethics, progressiveness, a symbiotic structuring and, of course, dope art. I believe that the difference between myself and many other record labels (especially most established ones) is that I am not here to make money off of my artists. I am an artist who wants to create a structure that challenges the current music creation process and disrupts the way it is distributed. I will do this by working WITH my artists. So we all have a stake in the fulfillment and success of the art.”
Butler aims to bring the same ethos and values as surround Fever 333 – charity, change, and community – to his new project, along with his own wealth of experience in the music industry. Kentucky hardcore/metal outfit Guerilla Warfare are the first to join 333 Wreckords Crew, and it already looks like we can expect big things to come.
“After the first 8 bars I KNEW this was a band I had to make a part of this collective,” Butler says of the band. “I believe that when things speak to you that quickly, simply due to the irrefutable energy they convey, you have to act on that. So that’s what I did. A few days later I was hitting them up telling them how strongly I felt about what they were doing and promised to honor their art and make sure the world gets an opportunity to feel the way I did the first time I experienced it.”
Keep your eyes peeled for more from the collective in the near future, and keep up with them on Twitter and Instagram.