False Advertising tackle stress with new track, ‘Alopecia’

By Ben Tipple

Manchester based False Advertising deliver an instantly catchy grunge-punk number with ‘Alopecia’, taken from their forthcoming ‘Brainless’ EP.

The record marks the band’s first material since last year’s self-released eponymous debut, and builds on their riff-heavy sound that got them noticed.

‘Alopecia’ mirrors the theme of the entire EP, built around a particularly troublesome period in front-person Jen Hingley’s life. “I did not have a great time last Autumn, a tough situation split me between opposite ends of the country where I’d spend half a week in one place and then half in the other,” she explains. “During that whole thing, I gradually I found myself with this song in my head that seemed to sum up how stressful that whole time was, about being worried about how my hair might fall out.”

“The song also evolved post-album out of a desire to get our audiences moving. It challenged us to up our game live as it’s our most energetic song to date. When Jen played me the demo I thought she was trying to kill me,” adds co-vocalist, drummer and guitarist Chris Warr, who shares these many duties with Hingley.

“It also set the tone for the rest of the EP – invigorating us with new energy,” the final member of the trio, bassist Josh Sellers concludes. “Because of it’s breakneck pace, the songs we wrote afterwards became harder-hitting.”

‘Brainless’ will be self-released on the 22nd April 2016. False Advertising will be touring the UK later this month, and throughout April. Full details can be found via the band’s website.

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