Alright, lads? We all love a bit of banter don’t we? It’s all just a bit of a laugh isn’t it?
Like that time your mate Steve left his phone unlocked so you changed his background picture to a close-up of your arm bent at the elbow to make it look like someone’s arse. And remember when Alex left himself logged in to Facebook on your laptop and you managed to convince his entire friends-list that his girlfriend was pregnant?
Then there was that time we wanted to make some merch for our band that was a bit different to the usual Gildan t-shirts with single-colour screenprints on them, so we made a pair of boxer shorts emblazoned with the phrase ‘CRAZY BITCH, I LIKE THE WAY SHE RIDES THIS DICK!!!!’. Classic.
Wait, what? That last one? Oh, come on. It’s just a JOKE. You know, like that Dapper Laughs fella. Can’t you take a joke? What are you, some kind of feminazi or something? Besides, if a woman actually gets to see that slogan you’re probably already in there so what does it matter, amirite? You are such a bore. Next you’ll be telling me you don’t like this album artwork I’ve designed.
Oh, you haven’t seen it? It’s pretty cool, it’ll make you think. Basically it’s a dude – fully dressed (obviously, I’m not GAY, Jesus) – stood backstage looking at an adoring crowd of his fans. Then to his right, you’re gonna love this, to his right there’s a vending machine that he’s just casually tossing some money towards because he’s nonchalant and cool and shit. BUT – this is where it gets really clever, so bear with me – inside the vending machine, instead of quavers and fanta and all that kids stuff, there’s a woman! Imprisoned! Sort of half-kneeling in a supplicant pose with a vaguely sexual look on her face.
Oh don’t look so shocked. It’s not like you can see her nipples or anything. No, they’re covered up with X’s and you can clearly SEE they’re covered up because she’s pushing her breasts right up against the vending machine glass, so don’t go accusing me of sexism or anything like that. It’s ART. Oh, forget it – you obviously don’t understand.
It’s cool though, because our army of young fans who idolise us will love it. I mean, they probably won’t pay that much attention to it per se, but it’ll contribute to the steady drip-drip of misogynistic culture to which they’re already exposed.
If we’re really lucky, itâll take root on a subconscious level and help create a new generation of rock fans who think it’s perfectly acceptable for women to occupy involuntarily submissive roles – nothing more than sexual accessories for the adulated dudes in hoodies who’re taking their money and using it to produce shit like this.
What do you mean, ‘rape culture’? Doesn’t really affect us men though, does it? There’s absolutely no way this sort of merch creates a hostile environment around the music scene which either makes women feel excluded or pressures them to conform to some sexualised norm in order to fit in. I mean, bitches be cray right? Most of them would probably chill out if they just ‘rode this dick’ wouldn’t they? I’m just saying what everyone’s thinking. On some pants.
Putting the weapons-grade sarcasm aside for a second, there’s a serious point to be made here.
As Emma Watson’s recent speech at the UN demonstrated – as did the repulsive response we saw from the usual regressive corners of the internet – one of the the fastest ways we could achieve equality is if men take a stand against poisonous bullshit like the ‘ironic’ merch we’ve discussed here.
It’s no longer enough to not think like ‘those guys’. I know #NOTALLMEN, and not even MOST men think stuff like this is OK, but we have to start calling out this misogynistic garbage where and when we see it.
I’m not sure what kind of ridiculous world we live in where ‘Whiteknighting’ has some kind of stigma attached to it. But trying to act like weâre nothing but a quivering bundle of testosterone held together by beer and rape jokes is absolutely fine.
It’s easy to write off sexist idiocy as the work of some backwards morons, but the fact is this stuff seeps into the fabric of our scene and our society. It’s our role, no, our duty to take the Vanish to that fabric.