I can sum this record up in one sentence – Radio-friendly rock songs with a lack of bite, ultimately it’s so polished it’ll just slide off the radar.
‘Luna’ is 12 tracks of highly polsihed pop-rock written with a couple of minor radio hits in mind. There’s nothing particularly wrong with it, it’s just very obvious, very generic and we’ve heard it all before. The worst thing about these kind of bands is that when it’s done well, it’s fantastic – but so many groups just regurgitate a popular sound and forget to bring a clutch of excellent songs to the party. National Product bring songs like ‘Love Me’ which are so sickly sweet I actually feel like I’m going to puke. It’s boy-band by numbers – yes, that poppy – which ultimately means it’s very difficult to give this any kind of high score.
You can’t blame a band for trying, but once in a while I’d love a melodic rock band to do just that – ROCK.